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Anil Aradhye is M.B.A.(Marketing) of 1972 batch.
He has handled 200 companies as
a consultant in the last 22
years since 1989.
Prior to starting consultancy,
he worked in eight different
companies from 1972 (after MBA)
to 1989 as Sales Executive,
Regional Manager (3 companies) &
All India Sales & Marketing
Manager
(3 companies) for a wide
range of products. |
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The range of products handled is :
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FMCG (Fast Moving Consumer
Goods) |
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Consumer Durables
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Industrial Consumables |
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Capital Machinery & Equipments |
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Building & Construction related
Products |
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Services |
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He has travelled very widely in India for
business development of each company, that
he worked for. |
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His services are useful to INDIAN & FOREIGN
companies for marketing in India with
respect to: |
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Increasing the market share. |
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Introducing products &
increasing sales in new areas. |
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Launching new companies right
from table discussion stage. |
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Market survey, assessing the
potential & peculiarities of the
Indian market & feasibility
assessment. |
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General Management. |
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Ownership of Companies |
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Proprietary |
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Partnership |
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Private Ltd |
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Public Ltd |
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Family owned |
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(Mainly, small & medium scale
companies) |
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Size of companies |
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From INR 10 lakh sale p.a. (INR 1
Million) to INR 350 crores p.a. (INR
3500 million) |
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Track
Record of Results |
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Launched many new companies. |
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Launched many new products
or divisions of existing
companies. |
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Increased the sale of
existing companies on
regional or national basis
from 25% to 100% year on
year. |
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Creating a network of
branches & dealers all over
India. |
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(References on request) |
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Indian Market |
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Indian market is an ever expanding
market, being one of the few such
markets in the world. It is also a
highly complex entity. There are
different types of markets in Indian
market. For the same product, there
is a low price & a high price
market; there is a low quality & a
high quality market. Customers are
unique in their thinking about
products. Each language group in
India can also be called as a
separate market. An ever increasing
middle-class, its rising aspirations
with rising incomes, global
competition from global companies
based in India or abroad, the
specific Indian culture, the
distinct culture in each Indian
state & many more factors make
marketing in India challenging. |
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Role of an External Marketing
Consultant |
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An external marketing consultant
gives an impartial, rational &
clinical opinion about issues seen &
unseen. To companies having GM (Marketing),
VP (Marketing) or Marketing Manager, such
an external consultant gives an
independent second opinion, monitors
implementation of plans for results,
corrects wrong course of action &
performs marketing audit on a
continuous basis.
To small companies not having VP (Marketing) or GM
(Marketing), all the knowledge
inputs are given by the consultant.
He plans, supervises implementation
of the plan for results & performs
marketing audit. |
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